Alberto Garvín Joins Kaizen Consulting as Director of Madrid Office

Kaizen Consulting has welcomed Alberto Garvín to the team as the director of our Madrid office. A professional with extensive experience in banking and multinational companies, he will focus on driving Kaizen Consulting’s national expansion and its consolidation as a leader in financing search. In this interview, he outlines his plans for achieving this growth and his perspective on the current financial landscape.

– Why did you choose to join the Kaizen Consulting team?

– Due to my professional background, I have been familiar with this company for several years. Kaizen Consulting offers a unique and distinctive value proposition in the market, combined with extensive experience and talent in its management team. Its fundamental pillars have always been customer orientation and quality advice. This, along with a well-established business ecosystem, positions us in Spain as a leading company in the sector of financing search for businesses. The goal is to solidify that position and continue growing with new clients across Spain.

– You were already familiar with Kaizen Consulting’s work. What would you highlight about its methodology? 

– The company is highly professionalized, which has been key to its success and client acquisition. Orthodoxy and rigor in its methodology offer many benefits to companies, such as improving operational efficiency and resource optimization. A swift and transparent service is provided to clients, helping them make better decisions in today’s complex and changing financial market.

– You’re joining the team as the director of the Madrid office. What are your challenges?

– Undoubtedly, to continue the excellent work done at Kaizen Consulting but with a closer focus on the client. The opening of the Madrid office allows us to develop our value proposition and business advisory services in the Madrid region and throughout Spain, achieving clear quantitative results. With extensive experience and proven success by our clients, coupled with an excellent team in Madrid, we aim to fulfill our main purpose: providing companies with all the financing they need to ensure the fulfillment of their business plan, advising them on their financing, and supporting them in their growth. Madrid offers countless expansion possibilities, and I am confident that Kaizen Consulting is prepared to face this challenge with total guarantee of success.

– Traditional banking and alternative banking… You have experience in both fields. Is combining them both already essential to finance business plans?

-Absolutely. I am well acquainted with both areas, traditional financing, and alternative financing. Unlike other countries in our environment, Spain has historically had a highly bank-centric financial culture. In recent years, there has been a significant cultural shift, with increasing coexistence of both sources of financing. Spanish SMEs are growing thanks to export and internationalization strategies, making it essential for companies to adopt different sources of financing to successfully tackle future challenges.

– Companies always need liquidity. Why is outsourcing the financing search service profitable?

– From my point of view, outsourcing means integrating, in the long term, a reliable partner with professionalism and experience, ensuring results and, consequently, guaranteeing the liquidity the company needs. Without a correct analysis and diagnosis of the current financial situation, it is difficult to predict and have visibility of the present and future financial needs of the company. This is best resolved by an external company like Kaizen Consulting. There is still much education to be done, but the satisfaction level of our clients is our greatest achievement and a testament for entrepreneurs seeking financing solutions.

– In the current context of uncertainties, what would you recommend to companies to ensure their financing?

– In times of financial uncertainty like the present, diversification of financing sources is crucial. Achieving an optimal balance between them will allow us to maintain healthy financial accounts and confidently tackle the numerous challenges that companies face today. Recent history has shown that companies cannot afford to concentrate their financing on specific and scarce financial providers; they must have a broad pool of financiers willing to adapt to their specific liquidity needs in each situation.

– What financial products do you believe are still not sufficiently exploited by SMEs to obtain liquidity?

– It is important to carefully evaluate each option based on the needs and financial situation of the company. Some less explored options by SMEs today include corporate bond issuance, participation in collaborative financing programs (crowdlending), as well as financing through venture capital companies. There are many options that, with proper analysis and advice, provide optimal solutions for companies.

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