Talking about financing nowadays means talking about strategic decisions. In a context marked by tighter credit and the need for increasingly refined financial structures, José Roca, founding partner of Kaizen Consulting, recently participated in an interview on Cadena SER, as part of the Club Cámara Valencia program, to analyse how companies are facing this scenario and what role specialized financial advice plays.
During the conversation, José Roca shared Kaizen Consulting’s vision of the current financing market, the factors that differentiate the firm, and the challenges associated with business growth and internationalization.
A deep understanding of the financial market
One of the main elements that distinguishes Kaizen Consulting, as explained by its founding partner, is its comprehensive knowledge of the various financing options available, both in Spain and internationally. «Knowing the lenders well and understanding which option best suits each company based on its size, sector, figures, geography, or stage of development is fundamental,» José Roca pointed out during the interview.
This approach allows for the design of tailored financial solutions, moving away from standard patterns, and maximizing the likelihood of success for each transaction. Financing ceases to be a generic product and becomes a strategic tool at the service of each company’s business plan.
Banking experience and genuine commitment to projects
Another highlight was the path of the Kaizen Consulting team, who´s professionals have solid prior experience in corporate banking. This experience, as José Roca explained, profoundly shaped their understanding of financial advising. «Seeing viable projects that fail to move forward due to a lack of financing changes the way you work,» he stated.
This background has led to a model based on support, involvement, and genuine commitment to the client. Proof of this is one of Kaizen Consulting’s defining characteristics: they only charge fees if the client obtains the financing they truly need. «If what we offer isn’t a good fit and the client doesn’t sign it, we don’t charge,» he emphasized. This philosophy strengthens trust and aligns the advisor’s interests with those of the business owner.
International Perspective and Continuous Learning
The interview also addressed Kaizen Consulting’s international expansion, which already operates in markets such as Portugal, the United Kingdom, and Italy. This strategic decision responds not only to the firm’s growth but also to the need to be close to new financing options. «When you go abroad, you realize that the financial ecosystem is much broader than what we see from a single country,» explained José Roca.
This international presence allows Kaizen to learn from other markets, share experiences with financiers from different countries, and transfer that knowledge to its clients, thus expanding the range of available solutions and strengthening the liquidity necessary to execute their business plans.
Financing as a Lever for Growth
José Roca’s appearance on Cadena SER reinforces an idea that is in Kaizen Consulting’s DNA: financing should not be a hindrance, but rather a lever for business projects to materialize.
In an increasingly complex environment, having access to specialized, independent, and globally-minded financial advice has become a key factor for competing, growing, and consolidating business projects sustainably.
At Kaizen Consulting, we continue to focus on supporting companies in their strategic financial decisions, providing structure, knowledge, and access to all available financing options in the market.
